Digital Marketing Specialist (BPO)

Job Type : Full Time

eBEYONDS' BPO arm is expanding its team! We're looking for a results-driven Digital Marketing Specialists to work on top international digital marketing projects, driving organic visibility and paid performance across search and social platforms for global clients.

  • Key Responsibilities & Job Prerequisites

    Search Engine Optimisation (SEO)

    • Develop and execute on-page and off-page SEO strategies to increase organic visibility.
    • Perform comprehensive keyword research and optimise web content accordingly.
    • Conduct regular SEO audits to improve site performance, structure, and crawlability.
    • Manage link-building campaigns and outreach efforts to enhance domain authority.
    • Monitor ranking performance and competitor activity using tools like Google Search Console, SEMrush, or Screaming Frog.
    • Collaborate with content and web development teams to ensure technical SEO best practices are applied across all digital assets.

    Search Engine Marketing (SEM)

    • Plan, implement, and optimise Google Ads and Microsoft Advertising campaigns across Search, Display, and Video networks.
    • Conduct A/B testing for ad creatives and landing pages to boost CTR and conversion rates.
    • Manage budgets, track performance metrics (CPC, CPA, ROAS), and ensure campaign profitability.
    • Use Google Analytics and Data Studio to produce insight-driven reports and dashboards.

    Social Media Optimisation (SMO)

    • Develop and manage paid and organic campaigns on platforms including Facebook, Instagram, LinkedIn, TikTok, and X.
    • Optimise ad placements, targeting, and content to improve engagement and conversions.
    • Collaborate with the creative team on social content calendars and campaigns that align with brand goals.
    • Track and analyse performance metrics (engagement, reach, conversions) to refine strategies.

    Analytics & Reporting

    • Use tools such as GA4, Google Tag Manager, Meta Ads Manager, and Looker Studio to analyse performance.
    • Deliver regular reports detailing traffic, conversions, and campaign ROI.
    • Provide data-backed recommendations to improve organic and paid results.

    Required Skills & Experience

    • Bachelor's degree in Digital Marketing, Marketing, Business, IT, or a related field.
    • 4+ years of experience in digital marketing with a focus on SEO, SEM, and paid social.
    • Proven experience managing Google Ads, Meta Ads, and SEO campaigns that deliver measurable ROI.
    • Proficiency in tools such as Google Analytics (GA4), Search Console, Bing, Yandex, Metrica, SEMrush/Screaming Frog, and Google Tag Manager.
    • Strong understanding of keyword strategy, conversion tracking, and content optimisation.
    • Experience with remarketing, funnel optimisation, and marketing automation tools.
    • Up to date with the latest SEO algorithm changes, SEM trends, and social media advertising tools.

    How to Apply

    If you've got what we're looking for, forward your CV to [email protected] with "Application for the Post of Digital Marketing Specialist - BPO" as the subject of your email.

    eBEYONDS Pvt Ltd, 370, Level 04, High Level Road, Pannipitiya

    www.ebeyonds.com

    If you've got what we're looking for, forward your CV to [email protected] with 'Application for the Post of Digital Marketing Specialist (BPO)' as the subject of your email.

  • Contact Us

    eBEYONDS (Pvt) Ltd
    370, Level 4,
    High Level Road,
    Pannipitiya,
    Sri Lanka.

    +94 11 2 840617-8

Apply Now

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