Key Responsibilities & Job Prerequisites
Search Engine Optimisation (SEO)
- Develop and execute on-page and off-page SEO strategies to increase organic visibility.
- Perform comprehensive keyword research and optimise web content accordingly.
- Conduct regular SEO audits to improve site performance, structure, and crawlability.
- Manage link-building campaigns and outreach efforts to enhance domain authority.
- Monitor ranking performance and competitor activity using tools like Google Search Console, SEMrush, or Screaming Frog.
- Collaborate with content and web development teams to ensure technical SEO best practices are applied across all digital assets.
Search Engine Marketing (SEM)
- Plan, implement, and optimise Google Ads and Microsoft Advertising campaigns across Search, Display, and Video networks.
- Conduct A/B testing for ad creatives and landing pages to boost CTR and conversion rates.
- Manage budgets, track performance metrics (CPC, CPA, ROAS), and ensure campaign profitability.
- Use Google Analytics and Data Studio to produce insight-driven reports and dashboards.
Social Media Optimisation (SMO)
- Develop and manage paid and organic campaigns on platforms including Facebook, Instagram, LinkedIn, TikTok, and X.
- Optimise ad placements, targeting, and content to improve engagement and conversions.
- Collaborate with the creative team on social content calendars and campaigns that align with brand goals.
- Track and analyse performance metrics (engagement, reach, conversions) to refine strategies.
Analytics & Reporting
- Use tools such as GA4, Google Tag Manager, Meta Ads Manager, and Looker Studio to analyse performance.
- Deliver regular reports detailing traffic, conversions, and campaign ROI.
- Provide data-backed recommendations to improve organic and paid results.
Required Skills & Experience
- Bachelor's degree in Digital Marketing, Marketing, Business, IT, or a related field.
- 4+ years of experience in digital marketing with a focus on SEO, SEM, and paid social.
- Proven experience managing Google Ads, Meta Ads, and SEO campaigns that deliver measurable ROI.
- Proficiency in tools such as Google Analytics (GA4), Search Console, Bing, Yandex, Metrica, SEMrush/Screaming Frog, and Google Tag Manager.
- Strong understanding of keyword strategy, conversion tracking, and content optimisation.
- Experience with remarketing, funnel optimisation, and marketing automation tools.
- Up to date with the latest SEO algorithm changes, SEM trends, and social media advertising tools.
How to Apply
If you've got what we're looking for, forward your CV to [email protected] with "Application for the Post of Digital Marketing Specialist - BPO" as the subject of your email.
eBEYONDS Pvt Ltd, 370, Level 04, High Level Road, Pannipitiya
www.ebeyonds.com
If you've got what we're looking for, forward your CV to [email protected] with 'Application for the Post of Digital Marketing Specialist (BPO)' as the subject of your email.