Paid Media Specialist for Hospitality Industry

Required Skills & Experience

Duties & Responsibilities

• Lead all aspects of campaign planning, setup, execution, optimization, and reporting
• Understand and execute each brand's unique business objectives
• Manage budgets and pacing to ensure campaigns stay on track and within budget and KPI targets
• Conduct regular analysis of campaign performance data, identifying areas of opportunity and making recommendations for improvement
• Proactively identify new opportunities for growth and expansion within existing campaigns
• Generate reports detailing campaign performance and KPI
• Serve as the point of contact for assigned client accounts
• Stay up-to-date on the latest industry trends and changes, sharing insights and recommendations with the client as appropriate
• Carry out AB testing and multivariate testing to identify optimal audiences and creatives
• Collaborate with other team members to develop and execute creative paid media strategies
• Keep abreast of changes in paid media platforms and tools, and make recommendations for adoption where appropriate

Required Skills and Qualifications

• Bachelor’s degree in marketing, advertising, communications, hospitality, or a related field
• 3+ years of professional experience in paid media, with a focus on digital advertising
• Extensive knowledge of search ads, social media ads, remarketing, video ads, partnership ads, campaign management and ROI optimization
• A hands-on experience with free and paid ad-serving platforms
• Strong analytical skills, with experience using data to inform strategy
• Excellent written and verbal communication skills
• Knowledge and experience working with ad tags, basic HTML and rich media
• Proven ability to work independently and meet deadlines in a fast-paced environment

eBEYONDS, an eBusiness solutions company catering to a prestigious international clientele is looking for capable & self-driven paid media specialists who have handled PPC and other paid advertising campaigns and budgets of international hospitality sector clients, and who possess excellent communication skills and leadership qualities, for immediate recruitment.

If you've got what we're looking for, forward your CV to [email protected] with 'Application for the Post of Paid Media Specialist for Hospitality Industry' as the subject of your email.