Performance Marketer

Required Skills & Experience

Key Responsibilities

Paid Search & Display (SEM)

• Plan, execute, and optimise campaigns across Google Ads, Bing Ads, and Yandex Ads (Search, Display, and Video).
• Conduct keyword research, audience targeting, and bid strategy management.
• Develop and test ad copy and landing page variations to improve CTR and conversion rates.
• Monitor campaign budgets, pacing, and performance metrics (CPC, CPA, ROAS).
• Collaborate with the SEO and content teams to maintain consistency and relevance in paid campaigns.

Paid Social Media

• Manage paid campaigns on Meta (Facebook/Instagram) & LinkedIn,
• Build audiences, craft engaging creatives, and execute remarketing and funnel-based strategies.
• Continuously test ad formats, placements, and messages to maximise ROI.

Analytics & Reporting

• Track and analyse campaign performance using GA4, Google Ads Manager, Microsoft Advertising, Yandex Direct, and Meta Ads Manager.
• Prepare detailed performance reports and dashboards using Looker Studio or similar tools.
• Identify trends, insights, and optimisation opportunities for continuous performance improvement.

Requirements

• Bachelor’s degree in Digital Marketing or Marketing, Business Management, or a related field.
• 2 years of experience managing multi-platform digital ad campaigns.
• Firsthand experience with Google Ads, Bing Ads (Microsoft Advertising), and Yandex Direct.
• Strong understanding of SEM, social media advertising, conversion tracking, and attribution models.
• Proficient in GA4, Google Tag Manager, and Looker Studio for performance analysis.
• Familiarity with SEO and content-driven acquisition strategies.
• Excel or Google Sheets skills for data analysis.
• Experience in remarketing, programmatic display, and marketing automation platforms.

If you've got what we're looking for, forward your CV to [email protected] with 'Application for the Post of Performance Marketer' as the subject of your email.