Digital Marketing Specialist

Required Skills & Experience

Key Responsibilities

Search Engine Optimisation (SEO)

• Develop and execute on-page and off-page SEO strategies to increase organic visibility.
• Perform comprehensive keyword research and optimise web content accordingly.
• Conduct regular SEO audits to improve site performance, structure, and crawlability.
• Manage link-building campaigns and outreach efforts to enhance domain authority.
• Monitor ranking performance and competitor activity using tools like Google Search Console, SEMrush, or Screaming Frog.
• Collaborate with content and web development teams to ensure technical SEO best practices are applied across all digital assets.

Search Engine Marketing (SEM)

• Plan, implement, and optimise Google Ads and Microsoft Advertising campaigns across Search, Display, and Video networks.
• Conduct A/B testing for ad creatives and landing pages to boost CTR and conversion rates.
• Manage budgets, track performance metrics (CPC, CPA, ROAS), and ensure campaign profitability.
• Use Google Analytics and Data Studio to produce insight-driven reports and dashboards.

Social Media Optimisation (SMO)

• Develop and manage paid and organic campaigns on platforms including Facebook, Instagram, LinkedIn, TikTok, and X.
• Optimise ad placements, targeting, and content to improve engagement and conversions.
• Collaborate with the creative team on social content calendars and campaigns that align with brand goals.
• Track and analyse performance metrics (engagement, reach, conversions) to refine strategies.

Analytics & Reporting

• Use tools such as GA4, Google Tag Manager, Meta Ads Manager, and Looker Studio to analyse performance.
• Deliver regular reports detailing traffic, conversions, and campaign ROI.
• Provide data-backed recommendations to improve organic and paid results.

Required Skills & Experience

• Bachelor's degree in Digital Marketing or Marketing, Business, IT, or a related field.
• 2+ years of experience in digital marketing with a focus on SEO, SEM, and paid social.
• Proven experience managing Google Ads, Meta Ads, and SEO campaigns that deliver measurable ROI.
• Proficiency in tools such as Google Analytics (GA4), Search Console, Bing, Yandex, Metrica, SEMrush/Screaming Frog, and Google Tag Manager.
• Strong understanding of keyword strategy, conversion tracking, and content optimisation.
• Experience with remarketing, funnel optimisation, and marketing automation tools.
• Up to date with the latest SEO algorithm changes, SEM trends, and social media advertising tools.

If you've got what we're looking for, forward your CV to [email protected] with 'Application for the Post of Digital Marketing Specialist' as the subject of your email.